Built for More

Future-Proof Your Business: Why AI, CRM & Automation are Essential in 2025

By: Victoria Elliott Published on: 12/05/2025

In 2025, Artificial Intelligence (AI) integrated with Customer Relationship Management (CRM) and automation is no longer a futuristic concept but a crucial tool for small businesses in Windsor-Essex to thrive. By analyzing data for smarter marketing, enhancing customer service with chatbots, streamlining operations, and providing deeper customer insights, AI empowers local businesses to work more efficiently and personalize customer experiences. Combining this with mobile messaging allows for real-time engagement and relationship building while business owners focus on in-person interactions. Victoria Elliott, a fellow Windsor-Essex entrepreneur, specializes in helping small businesses implement these technologies, offering strategic CRM implementation, AI-powered marketing automation (including SMS), website integration, and ongoing support to future-proof their operations and drive sustainable growth

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Ditch the Desk, Design Your Destiny: Why Self-Employment Might Be Your Ultimate Power Move

By: Victoria Elliott Published on: 05/05/2025

As someone who transitioned from the traditional workforce to building a thriving online business and now helps fellow small business owners. I truly believe self-employment offers a powerful path to control, flexibility, and fulfillment. This blog, "Ditch the Desk, Design Your Destiny," explores the compelling benefits of being your own boss, from directly reaping the rewards of your hard work to building a business around your passions. Having guided over 500 clients through this journey, I understand the initial fears, but I also know the immense potential for designing a life and career on your own terms. If you're in Windsor-Essex Ontario or the surrounding area and are considering taking that leap or are already self-employed and looking for strategies to streamline your business for greater success, I encourage you to read on and connect let's build your version of success together.

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